Publisher research

IPC Media-

This is a Time Warner company publishing more than 60 iconic media brands and creates content for many platforms throughout print, online, mobile, tablets and events. It is seen as the UK’s leading consumer magazine publisher, will approximately 26 million UK adults as the audience. This number includes two thirds being female and 42% male. The portfolio of websites collects over 25 million users globally every month.  IPC Media work in partnership with the consumers (customers and people who read/ purchase magazines), advertisers and business partners.

IPC Media have three publishing divisions: IPC Connect, IPC Inspire and IPC Southbank. IPC Connect has a mass market of Women, and produce well known women’s weeklies such as NOW, CHAT and WOMAN. They are appealing to the stereotypical female target audience, who are interested in celebrity gossip, and the world of cooking. Likewise, the IPC connect are involved in the publishing of TV entertainment brands including WHAT’S ON TV and TV TIMES and TV & SATELLITE WEEK. This division of magazines are read by 9.4 million women, (49% of all women) and the digital brands reach over 5.3 million users, collection 35 page impressions every month.

IPC Inspire produces a male collection of 38 brands, which focuses on leisure brands, wealth and sports of magazine, such as COUNTRY LIFE, HORSE & HOUND and RUGBY WORLD. Likewise, there are lifestyle brands including NUTS and NME.

IPC Southbank is an upmarket women’s lifestyle publishing department, which focuses on luxury fashion braded magazines including, MARIE CLAIRE and INSTYLE. Also, this publishing division concentrates on home interests and brands such as IDEAL HOME and HOUSE TO HOME. This suggests that the stereotypical upmarket woman is interested in the finer things in life, so would look to see what’s popular in the magazines to take ideas for their homes and wardrobes.

IPC Advertising allows agencies and clients to buy advertising solutions from all of the brands and across some of the platforms and market force. Market force is the UK’s leading magazine sales, marketing and distribution company.

Condé Nast-

It was founded in 1909, but BRITISH VOGUE published it’s first issue in 1916. This became the basis of Condé Nast in the UK. It is a worldwide publishing company based in New York City. The company attracts more than 164 million customers, with the 14 UK media brands, in print and digital media. Some include, GLAMOUR, VOUGE, GOLF WORLD and ALLURE. The company started Condé Nast Entertainment in 2011, developing film, television and digital video programming. Therefore, this company are appealing to their audience, as they will know that people who chose to buy their magazines, will also be interested in watching programmes and films, which appear to conform to the similar styles of production. Likewise, Condé Nast owns ‘Fairchild Fashion Media’ which analyses fashion and the news surrounding it. The company provides a portfolio of wide-spread fashion journalism brands, including BEAUTY INC. and STYLE.COM. This shows that they understand their audience is interested in their appearance, and finding out about what is going on in the world of fashion. It is seen as the dominant ‘upmarket’ publisher in the industry. Condé Nast works with aspects of fashion, interior design, bridal, travel and technology. This shows that Condé Nast are providing the types of information that their higher class target audience wold like to know about. They would be more interested in these areas of the media, rather than the celebrity gossip that you get in some other types magazine. Condé Nast International is seen as a leader in the publishing of digitally enhanced editions of magazines. The pocket-sized GLAMOUR (developed in Italy, but had been copied across the industry) enabled GLAMOUR to reach a larger mass market through the use of technology. It allowed Condé Nast, and GLAMOUR to capture market leadership in various markets.

Bauer Media Group- 

This is a worldwide publishing company, offering over 300 magazines in 15 countries. HEAT, CLOSER, YOURS and KERRANG are an example of some of the media brands this publishing company produces. They are all magazines that appeal to the people who are not ‘up-market’. They would be interested in celebrity gossip (would read HEAT/CLOSER), would like to know about ‘real-life’ every-day women’s situations (YOURS), or interested in a specific type of music (KERRANG). It also has online, television and radio stations for it’s work. The two main divisions are magazine and radio. The history of this publishing group stretches back to 1953, with ANGLING TIMES. Overall, Bauer Media Group spans over 80 brand names. The radio success had come from the purchasing of KISS FM and MAGIC. These both possess the target audience of a younger audience of 16-25, who are into dance music. This audience are seen as listening to music all of the time, so Bauer will have reached a wide audience by going into this field of media. This company also came into collaboration with Channel 4, in a small scale venture into TV. This has grown into a seven channel joint venture TV business. Channel 4 is also predominantly has a younger, trendier audience, similar to KISS FM, and the readers of Bauer’s magazines.