Thursday 14 November 2013

Magazine Advertisement Mood Board


On this mood board, I chose to include the Galaxy, Guylian and Cadbury logos. This is because, women are known for their love of chocolate, therefore, these brands, will want to advertise in my magazine to that they can reach a larger mass market and get their brand across to everyone who would buy my magazine.
I have also included the brands, Boots and Superdrug. These are both chains of chops that sell cosmetics. My audience would be interested in make-up, and other cosmetics from shops like these. Therefore, they would be interested in advertising in my magazine, as it will, once again, boost their sales if the people who buy my magazine see the shops in my magazine. This is the same with the brands like Bare Minerals, Maybelline, and Rimmel. If someone were to see something advertised, it has been proven that they are more likely to buy it, rather than just going out and seeing the products on an off-chance.
River Island, Topshop, Vans and Ted Baker would like to advertise in my magazine as they are all popular shops and branded clothing/accessories for my target audience. My audience would be interested in purchasing things from these brands, as they are in trend at this current moment in time. Therefore, by showing these brands to the audience of my magazine, the sale figures may go up, as they are being reminded that these brands are out there.
Giraffe and The Waffle House would most likely to be interested in advertising in my magazine, because people are always looking for a lovely place to eat, so when they find one they like, they tend to stick with that one. Therefore, by advertising in magazines, restaurants can reach another mass customer market, who maybe wouldn't have though of going to these places and trying the food. Likewise, if they are a small business, some people may not have heard of them. so, by advertising, they can make themselves known to new customers.

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