NME- Full Magazine Analysis
NME magazine first edition was out on 7th
March, 1952. It has a readership of around 247,000 people, and the circulation
of the magazine being around 23,049 copies it distributes each issue. The
target audience of NME magazine is predominantly student males, with the age of
25. Out of all NME readers, 75% also read about music online at least once a
week. Likewise, a third of the readers download music at least once a week as
well, 53% of these people being between the ages 16-24. 58% of NME readers say
that the adverts for new music and new bands in the magazine influence how the
learn about new music. This figure rises to 68% in the audience of 16-24 year
olds. It could be seen that these people, would have the most knowledge and
expert judgement to their peers and would carry and lead the conversation about
music and upcoming artists, rather than just follow it. The weekly cost of NME
magazine is £2.20. This magazine is published by IPC Media-Inspire.
Online
NME has an online version that has approximately
6,035.336 users in total. This online edition allows the techno-friendly users
stay up to date with the goings on whilst they’re online. With 27,894,080 page
impressions, the website is seen to be very popular. The target audience of the
magazine tells us that they are broadly using technology all the time in their
lives. Therefore, an online site to go with the magazine, is appealing to the
gadget reliant audience of this generation.
Social networking sites are one of the most, if not the
most, popular sites that are used on the internet. NME have acuminated 229,000
likes on Facebook and 434,000 followers on Twitter.
Advertising
Due to the fact that NME magazine is such a popular and
well established magazine, it is quite expensive to advertise in it. NME is the longest published and seen as
the most respected music weekly in the world. The cost ranges from
£12,456 for a double page spread, to £698 for a quarter of a page
advertisement. The magazine would only let adverts be included, if they are in
the keeping with the type of magazine NME is.
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